MGM resorts

 

As Senior Art Director at Catapult, I was assigned as lead for this Fortune 500 giant and it's annual reports from 2000-2007. For this piece, we focused on how MGM MIRAGE was literally transforming a variety of skylines around the globe through its partnerships with renowned architects and artists. This "book" literally transformed itself with a custom UV coating that alternated between spreads. Simple black and white images would transform into magnificent color spreads and challenge its viewers to take a closer look at things most people might take for granted.