BRANDING A CITY

 

Being a City isn't what it used to be. I have had the pleasure of bringing both the Cities of Phoenix and Mesa into the 21st Century Brand Arena. The City of Phoenix already had a great logo, but needed help updating the overall brand [color palette, font choices, marketing materials, web and electronic presence, etc.]. I was the Senior Art Director, Designer and Copy Writer in creating what became a 120+ page Graphic Standards Manual that entailed how the logo was to be used on everything from their Stationery to their Signage.